Pomerleau Real Estate is one of the largest commercial real estate firms in Vermont. They own and operate malls, and commercial real estate throughout Vermont. As they deal in commercial real estate they needed a website that had its own property database, we delivered.
Pomerleau Real Estate, a leader in Vermont commercial real estate, has played a pivotal role in shaping the state’s real estate landscape. With a forward-thinking approach that honors its rich history, Pomerleau sought to update their logo and branding to reflect this balance between tradition and innovation. What better way to tell that story than through a modern redesign inspired by their iconic headquarters — an 18th-century mansion anchored with gothic columns?
The new website followed this same concept, blending a modern design with a respectful nod to the past. To ensure the site aligned perfectly with Pomerleau's vision, we began with a tailored internal leadership meeting to pinpoint exactly how they wanted to present their brand. After gathering this insight, we reviewed competitor websites and real estate agencies throughout Vermont and the Northeast, studying design trends and user experience strategies to inform our approach.
With this research in mind, we developed a content architecture that would effectively communicate the key elements of the Pomerleau brand, such as their commitment to quality, innovation, and community. We also focused on showcasing their vast portfolio with large-format imagery of their properties, allowing visitors to engage with their real estate offerings on a deeper level.
Our website design approach ensured that the website was both visually stunning and user-friendly. By combining a sleek, modern aesthetic with subtle references to the past, we created a dynamic and engaging experience for potential clients. We also optimized the website for SEO to help improve visibility in search results, ensuring that Pomerleau Real Estate would rank highly for key Vermont commercial real estate search terms.
Throughout the website development process, we emphasized easy navigation, responsive design, and mobile optimization to ensure that users could access the site from any device. Additionally, we incorporated on-page SEO best practices, including optimized meta tags, clear headings, and keyword-rich content, to enhance Pomerleau’s search engine performance and help attract more visitors to the site.
The final result is a website that perfectly captures the Pomerleau Real Estate brand — a balance of past and future — while ensuring a seamless, intuitive experience for visitors. The design not only highlights their real estate portfolio but also positions them as a forward-thinking leader in the Vermont real estate market.
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