The Thurston Climate Mitigation Collaborative (TCMC) is a regional partnership formed by Thurston County and the cities of Lacey WA, Olympia WA, and Tumwater WA to reduce greenhouse gas emissions and align local climate efforts under a shared strategy. Established in 2023, the TCMC was created to implement the Thurston Climate Mitigation Plan, a coordinated roadmap for climate action that reflects the goals of each participating jurisdiction.
Through this collaboration, TCMC aims to maintain momentum for local climate initiatives, develop efficient, region-wide solutions, and provide transparent accountability on progress toward shared emissions targets. By building public awareness and coordinating key mitigation activities, the TCMC strengthens the region’s ability to act decisively and equitably in the face of climate change.
Following the development of a new logo and brand standards, we partnered with the Thurston Climate Mitigation Collaborative (TCMC) to design and develop a custom WordPress website that supports their regional climate action goals and communicates the scope of the Thurston Climate Mitigation Plan. We began with a discovery session to define core messaging, user needs, and how best to structure the site for accessibility, transparency, and community engagement.
Built on a responsive, mobile-friendly framework, the site follows the new brand identity — incorporating color palette, typography, and visual elements developed during the rebranding process. Key features include the ability to post meeting announcements, regional initiatives, reports, datasets, and resources for residents to learn how they can get involved in climate mitigation efforts.
To ensure broad access, the site was developed with ADA compliance in mind, using high-contrast design, accessible navigation, screen reader support, and other best practices to meet the needs of all users. A flexible CMS enables staff to manage updates and content with ease as initiatives progress.
We also implemented a comprehensive SEO strategy, optimizing page titles, metadata, alt text, and internal structure to improve visibility and searchability across regional and environmental queries. Hosted on our blazing-fast servers, the site delivers speed, reliability, and long-term scalability for this vital public resource.
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