The Farmer Companies is a Burlington, Vermont–based private equity firm focused on acquiring, investing in, and operating brands with strong market potential and a shared social mission. With a hands-on, brand-first approach, the firm partners with disruptive market leaders and iconic companies to scale awareness, drive growth, and expand community impact.
Unlike traditional investment strategies, The Farmer Companies takes a ground-up approach — identifying untapped opportunities in emerging markets and working closely with brand partners through licensing, strategic investment, and acquisition. Their focus areas include speed to market, innovation, expanded distribution, and long-term partnership.
The Farmer Companies partnered with us to translate their bold, brand-driven investment philosophy into a digital experience that reflects their vision, energy, and growing portfolio. We began with a focused discovery session to clarify their messaging, business structure, and brand story. That foundation, along with competitor research, informed the structure and storytelling approach of the site.
We designed and developed a custom HTML website that builds on the brand standards we previously established during thier logo development. Using vibrant color, confident typography, and photography captured during our product shoots, we created a visually rich platform that highlights the brands and products The Farmer Companies brings to market.
A scroll-driven parallax timeline anchors the experience, telling the firm’s story in a dynamic, engaging way. Built on a responsive, mobile-optimized framework, the site is fast, fluid, and easy to navigate across all devices.
To support ongoing marketing and updates, we integrated a lightweight content management system (CMS) and implemented SEO best practices — optimizing metadata, alt tags, and structure for visibility and performance. Hosted on our blazing-fast servers, the site delivers consistently strong performance while serving as a vibrant expression of the firm's mission, values, and momentum.
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