SquareFoot is a leading provider of innovative concrete footing forms designed for speed, reliability, and ease of use across residential, commercial, agricultural, and industrial construction projects. Their patented form system is trusted by builders, contractors, and DIYers alike for everything from decks and sheds to porches, posts, and small structures. Code-compliant, cost-effective, and easy to install, SquareFoot™ footing forms are designed to save time and labor while delivering dependable results — making them the go-to solution for professional and home-based construction nationwide.
SquareFoot needed a digital presence that clearly communicated the value, versatility, and simplicity of their footing form system to both professional builders and DIY consumers. We began with a discovery session to align on product positioning, target markets, and how best to translate their practical, no-nonsense brand into a clean, effective web experience.
We designed and developed a custom HTML website built around the brand’s established logo, color palette, and promotional design language. The layout is straightforward and visually structured to support fast decision-making, with clear navigation leading users to key areas like use cases, installation instructions, technical documentation, and individual product details.
Each product is presented with supporting visuals and descriptions that clearly explain its unique applications, benefits, and compatibility - helping users quickly identify the right solution for their needs. Built on a responsive, mobile-friendly framework, the site performs seamlessly across devices, making it accessible on job sites and in the field.
We implemented on-page SEO best practices to improve discoverability among builders and contractors searching for reliable footing form solutions. A lightweight content management system (CMS) enables SquareFoot to update product specs and support materials as their offerings evolve. Hosted on our ultra-fast servers, the site delivers strong performance, reinforcing the product’s reputation for reliability and efficiency.
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