3 Stone Travel is a family-owned travel coordination company specializing in group hotel accommodations for events, tournaments, and large gatherings. With over a decade of industry experience, they’ve cultivated strong relationships with hotel partners to deliver fast, efficient booking solutions for groups requiring 10 or more rooms per night.
What sets 3 Stone Travel apart is their personal approach and commitment to service. Founded by Gina, Nathan, and Hannah - with inspiration from their beloved Diabetic Alert Dog, Stone - the company is rooted in family values and a passion for helping others feel at home while on the road. Whether it's a sports team, a corporate event, or a multi-day tournament, 3 Stone Travel ensures clients have the best possible lodging options, handled with care, efficiency, and a human touch.
To help 3 Stone Travel connect with Meeting Planners, Tournament Directors, Team & Club Travel Coordinators, and CVB/Sports Commissions, we began the project with a strategic discovery workshop. This session clarified audience needs, growth goals, and the company’s family-centered brand values. Competitive research across national group-travel platforms helped shape a differentiation strategy rooted in speed, service, and personal connection.
Guided by a user-focused UI/UX strategy, we designed a clean, intuitive site that delivers tailored content and seamless navigation for each target audience. The tone, visuals, and layout reflect 3 Stone Travel’s professional yet approachable identity — consistent with the brand we’ve helped shape.
We built the website on a responsive, mobile-friendly framework that directs each user group to dedicated solution pages with clear calls to action. A lightweight content management system (CMS) empowers the 3 Stone Travel team to manage content and updates independently, without the need for technical support.
Search Engine Optimization (SEO) was a key focus from the start. We meticulously optimized content, meta data, alt tags, and internal linking to improve visibility in search results — particularly for high-intent group travel terms. Hosted on our ultra-fast servers, the site delivers exceptional load times that enhance user experience and support SEO performance.
The result is a streamlined, scalable digital presence that reflects the brand’s commitment to service, simplifies the group travel booking process, and positions 3 Stone Travel for long-term growth.
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