- Graphic Design
HPG is a North American company providing top quality soccer goalkeeping gear at factory direct pricing. Their match quality gloves guided Jon Busch, HPG founder and pro goalkeeper through a 21 year career in the MLS and to accolades including MLS keeper of the year in 2008.
Their products are built to support a blue collar style of play and ultimately compare to the best products from the worlds biggest brands… at a level of quality they simply can’t match for the price.
HPG was created based on two founding principles. 1. The gloves had to perform at a level that would support the worlds best, most demanding keepers. And 2. They had to do so at a reasonable price. The HPG team tasked Four Nine Design with delivering a website design and build that would expand upon these core principles.
Following an internal leadership meeting custom tailored to identify exactly how HPG wanted to present their brand, we reviewed a number of comparable sites and competitors, developed a content architecture that would communicate the key elements of the HPG brand, profiled their product with large format imagery and provided an easy to update online store.