To serve as the central hub for her writing, Your Average Jo partnered with Four Nine Design to create a dynamic website that would not only showcase her work in a compelling way but also be user-friendly and easy to manage.
After a personalized internal leadership meeting to fully understand how Your Average Jo wanted to present her brand, we conducted an in-depth review of comparable blogs and sites across Vermont and the Northeast. From there, we developed a tailored content architecture that perfectly aligned with her brand identity, showcasing her work with high-quality, large-format imagery that captured her unique voice and aesthetic.
A major priority for Jo was the ability to easily update the site with new posts and content. To ensure this, we chose WordPress, a flexible and user-friendly platform ideal for managing blog content. We provided Jo with a full walkthrough of the WordPress backend, making sure she was confident in adding fresh stories, articles, and updates whenever she wished. The new site not only empowers her to maintain an active online presence but also supports her SEO strategy, making it easy to optimize content for search engines.
Today, her site runs seamlessly, supporting her content strategy and growth, while also providing a simple yet powerful way to engage her audience and rank well in search results.
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