Maclay Architects are recognized globally as pioneers in net zero architecture, and we were honored when they chose to collaborate with us. With a deep commitment to sustainability and preserving the natural environment, Maclay Architects’ work is rooted in the preservation of the traditions, heritage, and resources that connect us to our social, historic, and cultural fabric.
Their designs focus on creating spaces that are not only functional but also uplifting—spaces that foster productivity, well-being, and a harmonious connection to the environment. Working closely with the talented team at Maclay, we set out to create a website that embodies these same principles. Through thoughtful design, we ensured the site mirrors Maclay’s core values of sustainability, heritage, and the positive impact architecture can have on both people and the planet.
Maclay Architects, one of the nation’s leading net zero architecture firms, approached Four Nine Design with an exciting challenge: to redesign their website and bring their extensive portfolio of innovative, environmentally-conscious designs to the forefront. As a company renowned for their expertise in sustainable, energy-efficient buildings, Maclay's website needed to reflect their dedication to both cutting-edge design and environmental responsibility.
With over four decades of experience, Maclay Architects has amassed a diverse portfolio of iconic net zero buildings and green architecture projects. Our goal was to showcase the breadth and depth of their design expertise, with a particular focus on the environmental and sustainable elements that set their brand apart from other architectural firms.
The process began with a hands-on, on-site workshop at Moosilauke Ravine Lodge, an impressive structure in New Hampshire’s White Mountains that Maclay designed for Dartmouth College’s Outing Club. This workshop allowed us to immerse ourselves in Maclay's culture and design philosophy, engaging with their team to better understand how they wanted their website to represent their values and expertise. Through this collaboration, we identified key brand differentiators—such as their focus on sustainable building practices and net zero energy design—that would be emphasized throughout the website.
Once we had a clear understanding of the brand identity and vision, we began the design process by crafting several homepage options for Maclay to review. We focused on creating a unique look that would not only highlight Maclay’s extensive experience in environmentally-friendly architecture but also reinforce their position as pioneers in the field of net zero architecture.
By incorporating large format imagery of their projects, coupled with detailed project profiles, we aimed to create an immersive online experience that captured the essence of Maclay’s work. The website also included a clear, user-friendly navigation system and SEO optimization to ensure that potential clients and partners could easily find and explore Maclay’s green building projects and capabilities.
In the end, the website we delivered not only stands as a testament to Maclay’s remarkable work in sustainable design but also serves as a powerful marketing tool that strengthens their brand presence and outreach across Vermont, the Northeast, and beyond.
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