As a leading private label supplier V. Fraas recently begun its expansion into the wholesale business with the introduction of house brand, Fraas. Looking towards a wider horizon and paying close attention to the growing Athleisure market, V. Fraas called on Four Nine Design’s brand development team to create a deliver a comprehensive brand launch plan within the Athleisure market.
Accessories aren’t large in size, but they have a big impact on your wardrobe and your look. V Fraas, Germany's leading scarf and accessory maker, called on Four Nine Design to develop and execute a comprehensive brand launch campaign.
To anchor the brand launch, the Balance team tasked Four Nine Design with delivering a website design and build that would position the brand in the right light.
Following an internal leadership meeting custom tailored to identify exactly how the Balance team wanted to present their brand, we reviewed a number of comparable sites and brands, developed a content architecture that would communicate the key elements of the Balance brand, and profiled their product with large format imagery.
To put a more personal touch on the site we also conducted a photo shoot to deliver product and lifestyle imagery with the beauty of Burlington, Vermont as the backdrop.