Vermont's youth healthcare program is among the best in the nation, thanks in large part to Dr. Dynasaur, which provides free insurance to all Vermonters under 18. Tasked with launching a comprehensive campaign to advocate for the program’s expansion, we helped Dr. Dynasaur 2.0 take its first steps toward legislative reform, ensuring even more young Vermonters have access to critical healthcare.
When a coalition of Vermont consumer groups, labor organizations, medical professionals, and business groups, led by Main Street Alliance, decided to advocate for the expansion of the Dr. Dynasaur program to include all Vermonters up to age 26, they turned to Four Nine Design to help craft a comprehensive awareness campaign. With so much important information to share, we knew the website would serve as the cornerstone of the campaign.
To ensure the website aligned perfectly with the vision of the coalition, we began with a custom-tailored internal leadership meeting. This session helped us understand the key messaging, values, and goals of the campaign. Following the meeting, we conducted a thorough review of similar websites and organizations throughout Vermont and the Northeast to ensure our approach was in line with best practices for Vermont website design and accessibility.
The result was a detailed content architecture that clearly communicated the key elements of the Dr. Dynasaur program, from its history and success stories to the data supporting its expansion. We worked to profile this data with authentic imagery, ensuring the content resonated with the Vermont community. The website not only highlighted the program’s impact but also made it easy for visitors to understand the need for expansion and how they could get involved.
Throughout the website development process, we prioritized a responsive design that ensured the site would be accessible across all devices, from desktop to mobile. We also optimized the site with SEO best practices, ensuring that it would be easily discoverable by search engines and visible to those actively seeking information on Vermont healthcare programs and youth health insurance. We incorporated local keywords like “Vermont youth healthcare” and “Dr. Dynasaur expansion” to improve the site's rankings and reach a larger audience.
The website now serves as a dynamic and informative platform that engages Vermont residents, advocates, and lawmakers alike. By combining thoughtful Vermont website design, a strategic development process, and a focus on SEO, we were able to help the Dr. Dynasaur 2.0 campaign take its first steps toward legislative reform and expansion, bringing us closer to ensuring healthcare access for all Vermont residents up to age 26.
Top