- Graphic Design
American Expeditions is the premier choice for Dragon Boat, Joy Boat and Performing Arts Group Tours and Travel. They offer the highest standard of service for dragon boat and joy boat teams, performing arts and special interest groups.
American Expeditions needed a website that is rich in imagery and style to sell their custom travel tours.
Following an internal leadership meeting custom tailored to identify exactly how American Expeditions wanted to present their brand online, we reviewed a number of comparable websites and competitors and developed a content architecture that would communicate the key elements of the American Expeditions brand, and developed a website that feels as high end as the tours it represents.
American Expeditions offers a diverse range of travel options and showcasing these locations is crucial to selling their tours. We found great stock imagery of the locations and locales featured in the tours, and coupled that with the clients own photos to create a lasting impression of fun, luxurious, customized travel.