Four Nine Design - Vermont logo and brand identity design
Four Nine Design - Vermont logo and brand identity design

Having a unique look all your own is key to maximizing product exposure and brand recognition to ensure visibility both in store and on line. With so many brands on the shelves it takes a strong visual brand identity and story to stand out.



Design Process Step One

1. Research & Project Brief

Every good plan needs a road map and a clear set of goals. To begin the process, we’ll conduct a jump off meeting and complete a project brief that outlines key deliverables, deadlines and targets to guide the development and timeline for this project.

This in person meeting will help establish an understanding of your vision and desired results, we’ll review examples of branded work, your brand standards guide and develop a work flow / process between your staff and our team of designers. Within this phase we’ll outline:

• Project Leaders and Team Members; including preferred method of communication and contact info
• Details and milestones
• General content outline
• Specific project requirements
• Gather assets
• Review samples and reference materials

Design Process Step One

2. Master Label

Consumable brands rely heavily on labeling to differentiate their brands from the others on the shelves. With that, we will develop a unique label solution to act as your primary / master label. We will develop your label to maintain brand consistency across all future product categories as your brand continues to grow and the product line expands.

We will provide multiple initial label comps from which the final direction will be set. Once the design direction has been confirmed we will provide rounds of revisions to attain the final master label design.

Design Process Step One

3. Secondary Labels

With the master labels established, we will now flow the remaining product data and any unique illustrations into the master template to develop the full lineup of labels.

As we move forward w/ the breakouts of your secondary labels you will need to choose whether or not you want to each label breakout to have a unique illustration or feature variations within cohesive direction.

Example 1: One main illustration that changes color per breakout.

Example 2: Unique illustrations per bottle.

Developing custom illustrations per label can be an additional expense, but can really create a unique brand presence. You can increase ROI by using these illustrations in POS, Merchandise, Advertising and Marketing channels.

Design Process Step Five

4. Proofing

Each phase outlined above will include reviews with the client as well as proofing rounds to ensure accuracy and an error-free final document. Upon the final round of production, the final document will be proofed and signed off on by client prior to delivery of final print files.

Design Process Step Five

5. Package & Deliver Print Files

Once complete and approved, Four Nine will package all files in the appropriate / requested formats. We typically provide print ready PDF’s and or packaged InDesign files, but if you or your printer prefer a different format please let us know and we will accommodate your needs.

Design Process Step Five

6. Production Management (if requested)

Upon client request, Four Nine will procure a print house, provide production / printing estimates and oversee all production management. If professional printing is not requested, we assume the client will take on the responsibility of overseeing production. In that case, final files will be delivered according to client needs.