After a change in ownership, the new owners of Otter Creek felt it was time to re-brand one of the oldest breweries in Vermont.
They had recently hired a new brewmaster that brought his own unique vibe to the brand, and they needed an agency that shared his vision of doing things differently with purpose.
We played up tie-died, modern hippy angle and focused on bright, bold colors and concepts. The re-brand was a success and Otter Creek quickly grew and expanded to become the largest brewery in Vermont.
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