Okemo turned to Four Nine to reinvigorate their branding and marketing. We developed a seasonal marketing and advertising campaign designed to position Okemo as Vermont’s premier family resort.
Having been known for over 4 decades as a family friendly resort, Okemo management wanted to solidify their place in the market, but knew that if they were going to continue to compete against both local and destination resorts they would ultimately need to modernize their target market, messaging and creative direction.
Four Nine was brought in to lead key resort staff and ownership through a series of brand exploration workshops, consumer message testing and creative direction development. Following a comprehensive brand immersion and discovery we refined and developed the resorts marketing and advertising campaign for 2018/2019.
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